Foamier - Shampoo Bar

FOAMIE: Revolutionising the bathroom with reduced plastic solutions that actually work

After seeing that todays consumers were no longer excited by the humble bar of soap, a team of beauty enthusiasts came together at FOAMIE to re-invent the once-loved family favourite.

We are on a mission to 'Think Outside the Bottle' and re-invent the way you think about your bathroom routine, with plants-friendly solutions that function as you would expect, smell incredible and leave a lasting effect on your skin and hair.

How would you describe your brand in one sentence?
There are many ways I could describe our brand but if I had to choose one, Revolutionary.

How did your brand come about?
At the time we noticed that people weren’t so excited about bars of soap and with the amount of plastic being produced and ending up in landfill and oceans, we wanted to find a solution to this. Something that was going to help people reinvent their usual bathroom routine whilst being suitable for all skin types.

What is the biggest challenge you have faced as a brand?
Changing peoples’ habits. When you grow up with using liquid shower products all your life it can be challenging to educate the customer that solid products are equally as good – if not better PLUS they have the amazing advantage of being entirely plastic free and good for the environment.

What are you most proud of as a brand?
We came up with something completely new that really has revolutionised bathrooms and at the same time contributing to preserving the environment. I guess this has created a community within the brand. With each of our products you save about 2 plastic bottles depending on the use. That can easily be 60-70 bottles per year!

What sets you apart from other brands in your category?
Our brand is totally innovative and striking with our packaging and our team is deeply passionate about providing the most suitable products for our current and future Foamie lovers. All of our products are plastic free, pH optimized, Cruelty Free, Sulphate Free, Paraben Free, Soap Free and 100% Vegan.

What is your best beauty hack?
Don’t wash your hair daily. It’s not only bad for your hair – but also saves resources.

Could you pick one small change for everyone to make to live more sustainably?
In general the small things are changed most easily – and if everybody just changes a few small things this can have a big impact globally. Buy glass bottles instead of plastic, bring your reusable bag when grocery shopping, use the bike or walk whenever you can instead of a bus or tube (also healthy for yourself!) – I try to bike to work as often as I can!

What is your LITTLE FIND?
Coconut Shampoo Bar by Foamie.

Coconut Shampoo Bar

Tell us your favourite quote, mantra or best piece of advice
Many people have great ideas – but the fewest really execute them. If you have an idea, innovation or project – then GO AHEAD AND DO IT! Stop talking about it – but actually get going and make it a reality.

What do you wish you had invented?
An Italian Moka Pot – they make the best coffee!

Now, let’s have a little fun and FIND out about you...

  • Tea of Coffee? COFFEE
  • Working alone or working in a team? TEAM
  • Antique or brand new? ANTIQUE
  • City or countryside? CITY
  • Call or text? CALL
  • Tv or book? NETFLIX (sorry…)
  • Pressed Juice or Cocktail? Juice, but only vegetables, please!
  • Serums or Oils? Serum!


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