The Curious Bear
Imagination thrives outdoors. It’s a belief that educational-play brand The Curious Bear was built on. Founder Emily is an early years childcare expert and Forest School leader who believes that all children benefit from early engagement with the nature around them. She was raised with plentiful time outdoors and wants to provide other children with the same opportunities and inspiration.
So, she started her business and took on the super-cute bear mascot drawn by her mum. The brand makes gender-neutral kits for ages 4 and above, designed to boost independence, while improving physical, visual and sensory skills. The toys are plastic-free and made using sustainable materials wherever possible.